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About the Marketing Department 

The Marketing Department is a standout program in the Ұ������ School of Business. The Ұ������ Marketing Department is aligned with the career competencies employers value most in new hires, offering a comprehensive program focused on long-term student success.

Completion of the Marketing major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, market research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.

Students who major in Marketing select at least one area of concentration: Digital Marketing, Marketing Analytics, or Public Relations. Non-Marketing majors can minor in these areas of study.

Recent innovations implemented by the Ұ������ Marketing Department include: an upgraded core curriculum that integrates the construction of high-quality professional portfolios and prepares students to earn certifications from leading external organizations such as Google and the Universal Accreditation Board.

Outside of the classroom, the Ұ������ Marketing Department helps students develop their interpersonal skills and professional competencies. This includes an in-house internship placement program for hands-on job experience and invitations to numerous on-campus and on-location Marketing events where students can build their professional network. The Department’s Marketing Mentorship Program provides personalized career and academic guidance to students.

Marketing majors and non-majors can gain additional career and leadership experience in Marketing and related fields through membership in the Ұ������ Chapter of the Public Relations Student Society of America (PRSSA) and the Ұ������ Chapter of the American Marketing Association (AMA).

Learn more about how the Ұ������ Marketing Department’s Programs can add to your success.

See what you can do with a Marketing Degree

Marketing News & Accomplishments

Marketing Students Join Battle of the Brains
Two Ұ������ Marketing students—Katie Borjas and Jessica Rivera—were among a team of five high-achieving Ұ������ students who participated in the 2nd annual HSI Battle of the Brains competition in Austin, Texas on March 8, 2022. 

Borjas and Rivera’s teammates included Accounting/Global Business double major Gercy Sorto, as well as Computer Science majors Topu Saha and Eduardo Vidals.

Ұ������’s 2022 HSI Battle of the Brains team was sponsored by Ұ������’s Guarini Institute, and they were accompanied to the event by Dr. Jorge Medina (Assistant Professor, Economics), who served as the team’s faculty adviser.

The HSI Battle of the Brains competition is an integrative competition that welcomes Hispanic students from various Hispanic serving institutions to come compete in finding solutions to complex, real-world issues. During the competition, students developed a solution that included analytical, business, and technology components that they presented to judges and sponsors.

“The Battle of the Brains competition exposed us to a unique academic and networking experience that challenged our critical thinking and encouraged us to be comfortable being uncomfortable,” said Rivera. “It was such an unforgettable week.”

Teams engaged in a 24-hour “hackaton” to develop a solution based on the business challenge presented. Solutions were expected to include social engagement tools, platforms, strategies, website and mobile app considerations, a marketing plan with collateral, a go-to-market strategy for technology solutions, and more. The teams were challenged to incorporate design, policy, business, and STEM components into their business solution. 

 “I was honored to represent Ұ������ at HSI Battle of the Brains, and always grateful for the opportunities to grow, and learn from my peers through new experiences at Ұ������,” said Borjas. “I enjoyed the challenge and working together with my teammates.”

Marketing Students Stack Up Credentials
In addition to earning their degrees, Ұ������ Marketing majors are prepared in Marketing classes to earn external credentials. Passing external certification examinations earn Marketing students “stackable credentials” that demonstrate their skills and abilities to employers. When stacked on top of their degree on resumes, Linked In profiles and portfolios, Ұ������ Marketing students get noticed.

In fall 2021, Allison Vaccaro, a 2021 graduate of the Ұ������ School of Business, became the 11th Ұ������ Marketing major to pass the challenging National Certificate in Principles of Public Relations Examination through the Universal Accreditation Board (UAB). The Certificate in Principles of Public Relations is an entry-level certificate designed to demonstrate a fundamental level of knowledge for graduates entering public relations, marketing and related professions.

Ұ������ leads the State of New Jersey in the number of students who have passed the Certificate in Principles of Public Relations Examination.

Additional Marketing student standouts include Marwan Elsaid, Brieanna Lemus, Bersabe Martinez, Rebekah Mirang, Jessica Rivera and Angel (Alex) Rodriguez. These six Marketing majors successfully earned an opportunity to participate in the sixth annual Goldman Sachs College Collaborative program during this Spring semester. This unique leadership program brings together high-performing college students with Goldman Sachs and partner company business leaders to develop and refine leadership, career readiness, analytical, teamwork, and presentation skills. To earn a spot in the program, the students underwent a rigorous application and interview process in the Fall. Josh Iannuzzi (Director of SoB Career Services) coordinates this program, with Prof. Gita Sharma (Management Dept) serving as the faculty advisor.

Also in the Fall, nearly 90% of Dr. Ulu’s Social Media Class passed two Hootsuite Certifications - Hootsuite Platform Certificate (96% of the class) and Hootsuite-Social Marketing Certificate (85% of the class).

More than 50 students in Principles of Marketing classes taught by Professors Williams, Barth, Polley and Dr. Lee earned the Google Analytics Certificate for Beginners. And, 21 students from Dr. Lee’s Digital Marketing fall class demonstrated their mastery of Google Ads by getting certified in Search, Display, Video, Shopping Ads, Apps and Measurement.

Ұ������ Expands Leadership in Certification Program
In Sumer 2021, Ashley White, a 2021 graduate of the Ұ������ School of Business, passed the Certificate in Principles of Public Relations Examination through the Universal Accreditation Board (UAB), which includes nine participating public relations professional organizations. The Certificate in Principles of Public Relations is an entry-level certificate designed to demonstrate a fundamental level of knowledge for graduates entering public relations and related professions.

White is the tenth Ұ������ Marketing graduate to pass the examination. She joins Jessica Oudhnarine, Uzma Shaikh, Valerie Gonzalez, Shayne Cannata, Natasha Veras, Nicole Ortiz, Nicole Manzione, Monika Palkowski, and Thi Swander in this accomplishment.

Ұ������ leads the State of New Jersey in the number of students who have passed the examination.

Press Release: Ұ������ MARKETING MAJORS EARN COVETED CERTIFICATE IN PRINCIPLES OF PUBLIC RELATIONS

Press Release: Ұ������ MARKETING MAJOR EARNS COVETED CERTIFICATE IN PRINCIPLES OF PUBLIC RELATIONS

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Jersey City, NJ 07311

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